Агентство Webretailer, которое помогает компаниям продавать в интернете, составило глобальный рейтинг маркетплейсов по посещаемости. В него вошли также интернет-магазины и даже офлайновые розничные сети, обеспечивающие доступ сторонних продавцов на свой сайт.
По оценкам экспертов Webretailer, глобальный рынок электронной коммерции достигнет в 2022 году $5,5 трлн и продолжит расти в течение следующих нескольких лет, доказывая, что онлайн-покупки становятся все более прибыльным вариантом для предприятий во всех секторах экономики.
К 2025 году мировые онлайн-покупки могут превысить $7 трлн, и на них будет приходиться почти четверть (23,6%) всех потребительских расходов на земле.
В рейтинге представлено 151 торговая площадка, у которых посещаемость превышает один млн человек в месяц. Также площадки разбиты по четырем основным категориям товаров — мода, книги, товары для дома и электроника.
В ТОП не вошли сайты сравнения цен и площадки, торгующие б/у товарами.
|
# |
Name |
Region/Country |
Product Category |
Visits/ month |
|
1 |
Amazon |
Global |
General |
5.69B |
|
2 |
eBay |
Global |
General |
2.98B |
|
3 |
Shopee |
Southeast Asia |
General |
631.19M |
|
4 |
Rakuten |
Global |
General |
590.84M |
|
5 |
AliExpress |
Global |
General |
526.4M |
|
6 |
Walmart |
North America |
General |
514.03M |
|
7 |
Mercado Libre |
Latin America |
General |
446.97M |
|
8 |
Etsy |
Global |
Arts, Crafts & Gifts |
397.5M |
|
9 |
Taobao |
China |
General |
333.14M |
|
10 |
Wildberries |
Russia |
General |
279.8M |
|
11 |
Pinduoduo |
China |
General |
263.3M |
|
12 |
Trendyol |
Turkey |
General |
222.7M |
|
13 |
Target |
USA, Australia |
General |
206.5M |
|
14 |
Flipkart |
India |
General |
202.4M |
|
15 |
Allegro |
Poland |
General |
201.45M |
|
16 |
Ozon |
Russia |
General |
196.8M |
|
17 |
JD.com |
China |
General |
186.7M |
|
18 |
Zalando |
Europe |
Fashion |
170M |
|
19 |
Tokopedia |
Indonesia |
General |
163.8M |
|
20 |
Lazada |
Southeast Asia |
General |
144.22M |
|
21 |
Wayfair |
North America, Europe |
Homewares |
143.14M |
|
22 |
Mercari |
Japan, Bulgaria |
General |
139.52M |
|
23 |
Tmall |
China |
General |
104.77M |
|
24 |
Hepsiburada |
Turkey |
General |
97.4M |
|
25 |
Coupang |
South Korea |
General |
86.7M |
|
26 |
Americanas |
Brazil |
General |
86.7M |
|
27 |
Vinted |
Global |
Fashion |
77.31M |
|
28 |
bol.com |
Netherlands |
General |
74.4M |
|
29 |
Kaufland |
Germany, Europe |
General |
73.25M |
|
30 |
ASOS |
Global |
Fashion |
63.16M |
|
31 |
Myntra |
India |
Fashion |
56.4M |
|
32 |
Casas Bahia |
Brazil |
General |
56.0M |
|
33 |
Falabella |
Chile |
General |
53.22M |
|
34 |
OTTO |
Germany, Netherlands |
General |
53M |
|
35 |
Discogs |
Global / USA |
Music |
50.0M |
|
36 |
Poshmark |
Global / USA |
Fashion |
49.92M |
|
37 |
Decathlon |
Europe |
Sports |
48.3M |
|
38 |
ZOZOTOWN |
Japan |
Fashion |
48.2M |
|
39 |
Marktplaats |
Netherlands |
General |
46.9M |
|
40 |
eMAG |
Eastern Europe |
General |
44.73M |
|
41 |
ManoMano |
Europe |
Homewares |
44.2M |
|
42 |
Cdiscount.com |
France |
General |
41.4M |
|
43 |
Meesho |
India |
General |
36.43M |
|
44 |
n11 |
Turkey |
General |
36.0M |
|
45 |
Kroger Ship |
USA |
General |
34.7M |
|
46 |
Netshoes |
Brazil |
Fashion |
34.36M |
|
47 |
PayPay Mall |
Japan |
General |
34.0M |
|
48 |
Fnac |
Europe |
General |
33.57M |
|
49 |
Gmarket |
Global |
General |
31.92M |
|
50 |
StockX |
Global / USA |
Fashion |
30.24M |
|
51 |
Bandcamp |
Global |
Music |
29.3M |
|
52 |
Dafiti |
Latin America |
Fashion |
29.01M |
|
53 |
Overstock |
USA, Canada |
General |
28.81M |
|
54 |
Farfetch |
Global |
Fashion |
28.8M |
|
55 |
La Redoute |
Global |
General |
27.11M |
|
56 |
Jumia |
Africa |
General |
26.86M |
|
57 |
Extra |
Brazil |
General |
26M |
|
58 |
Wish |
Global |
General |
24.7M |
|
59 |
Houzz |
Global |
Homewares |
23.26M |
|
60 |
Bukalapak |
Indonesia |
General |
23.3M |
|
61 |
Barnes and Noble |
USA |
Books |
22.2M |
|
62 |
Blibli |
Indonesia |
General |
22.1M |
|
63 |
Qoo10 |
Southeast Asia |
General |
20.77M |
|
64 |
Newegg |
Global |
Electronics |
20.02M |
|
65 |
Trade Me |
New Zealand |
General |
20.0M |
|
66 |
Reverb |
Global |
Musical instruments |
17.69M |
|
67 |
Best Buy Canada |
Canada |
Electronics |
17.9M |
|
68 |
noon |
Middle East |
General |
17.6M |
|
69 |
GunBroker |
USA |
Sports |
16.6M |
|
70 |
Lamoda |
Russia |
Fashion |
15.6M |
|
71 |
Qoo10 Japan |
Japan |
General |
15.5M |
|
72 |
Fruugo |
Global |
General |
14.74M |
|
73 |
Tiki |
Vietnam |
General |
14.6M |
|
74 |
Darty |
France |
General |
14.24M |
|
75 |
AbeBooks |
Global |
Books |
14.04M |
|
76 |
Linio |
Latin America |
General |
13.94M |
|
77 |
Ricardo |
Switzerland |
General |
13.82M |
|
78 |
Pontofrio |
Brazil |
General |
13.61M |
|
79 |
Shoptime |
Brazil |
General |
13.03M |
|
80 |
Takealot.com |
South Africa |
General |
12.74M |
|
81 |
Snapdeal |
India |
General |
12.5M |
|
82 |
shopgoodwill.com |
USA |
General |
12.3M |
|
83 |
Submarino |
Brazil |
General |
12.2M |
|
84 |
dba |
Denmark |
General |
12.2M |
|
85 |
Conforama |
Europe |
Homewares |
11.73M |
|
86 |
Joom |
Europe |
General |
11.56M |
|
87 |
Tradera |
Sweden |
General |
11.28M |
|
88 |
Worten |
Europe |
General |
11.05M |
|
89 |
TheRealReal |
USA |
Fashion |
10.9M |
|
90 |
Sears |
USA,Latin America, North America |
General |
10.56M |
|
91 |
G2A.com |
Global |
Electronics |
10.2M |
|
92 |
Desert Cart |
Middle East, Global |
General |
9.66M |
|
93 |
digitec |
Switzerland |
Electronics |
9.62M |
|
94 |
GOAT |
Global |
Fashion |
9.62M |
|
95 |
Depop |
Global |
Fashion |
9.6M |
|
96 |
Spartoo |
Europe |
Fashion |
9.45M |
|
97 |
The Iconic |
Australia, New Zealand |
Fashion |
9.32M |
|
98 |
Souq |
Egypt, Sweden |
General |
9.32M |
|
99 |
Grailed |
USA |
Fashion |
9.1M |
|
100 |
Zattini |
Brazil |
Fashion |
8.4M |
|
101 |
Catch.com.au |
Australia |
General |
8.4M |
|
102 |
Zalora |
Southeast Asia |
Fashion |
8.4M |
|
103 |
cdon |
Scandinavia |
General |
7.44M |
|
104 |
Kaspi |
Kazakhstan |
General |
7.14M |
|
105 |
1stdibs |
USA |
Arts, Crafts & Gifts |
7.0M |
|
106 |
GittiGidiyor |
Turkey |
General |
6.9M |
|
107 |
Aukro |
Czech Republic |
General |
6.9M |
|
108 |
BrickLink |
USA |
Toys |
6.5M |
|
109 |
Privalia |
Brazil, Mexico, Italy, Spain |
Fashion |
6.17M |
|
110 |
Vestiaire Collective |
USA |
Fashion |
5.5M |
|
111 |
Wehkamp |
Netherlands |
General |
5.4M |
|
112 |
Vipshop |
China |
General |
4.7M |
|
113 |
morele |
Poland |
Electronics |
4.7M |
|
114 |
ePRICE |
Italy, Global |
General |
4.69M |
|
115 |
notonthehighstreet |
UK |
Arts, Crafts & Gifts |
4.1M |
|
116 |
OnBuy |
UK |
General |
4.0M |
|
117 |
MyDeal.com.au |
Australia |
General |
4.0M |
|
118 |
Konga |
Nigeria, Russia, |
General |
3.88M |
|
119 |
Galeries Lafayette |
France, Middle East |
Fashion |
3.56M |
|
120 |
Delcampe |
Global |
Collectibles & Antiques |
3.5M |
|
121 |
Rue La La |
USA |
Fashion |
3.4M |
|
122 |
Shpock |
Europe |
General |
3.3M |
|
123 |
Rue du Commerce |
France |
General |
3.3M |
|
124 |
Tradesy |
USA |
Fashion |
3.1M |
|
125 |
Bonanza |
Global |
General |
3.1M |
|
126 |
Sendo |
Vietnam |
General |
3.1M |
|
127 |
miinto |
Europe |
Fashion |
2.93M |
|
128 |
Pepperfry |
India |
Homewares |
2.6M |
|
129 |
Cel |
Romania |
General |
2.6M |
|
130 |
eCRATER |
USA, UK, Australia |
General |
2.55M |
|
131 |
Fyndiq |
Global |
General |
2.5M |
|
132 |
Kanui |
Brazil |
Fashion |
2.4M |
|
133 |
hood |
Germany |
General |
2.4M |
|
134 |
Micolet |
Global |
Fashion |
2.3M |
|
135 |
Jane |
USA |
Fashion |
2.1M |
|
136 |
GAME |
UK |
Electronics |
2.1M |
|
137 |
Shopclues |
India |
General |
1.9M |
|
138 |
Biblio.com |
USA |
Books |
1.8M |
|
139 |
Okazii.ro |
Romania |
General |
1.7M |
|
140 |
Coolshop |
Europe |
General |
1.64M |
|
141 |
Storenvy |
USA |
General |
1.6M |
|
142 |
Ruby Lane |
USA, Australia |
Collectibles & Antiques |
1.51M |
|
143 |
SidelineSwap |
USA |
Sports |
1.5M |
|
144 |
ZVAB |
Germany |
Books |
1.5M |
|
145 |
Limeroad |
India |
Fashion |
1.3M |
|
146 |
bidorbuy |
South Africa |
General |
1.5M |
|
147 |
Alibris |
USA, UK |
Books |
1.5M |
|
148 |
mumzworld |
Middle East |
Baby |
1.3M |
|
149 |
Nature & Découvertes |
France |
Homewares |
1.2M |
|
150 |
Trouva |
UK |
Homewares |
1.1M |
|
151 |
Moda Operandi |
Global |
Fashion |
1.0M |
Вполне ожидаемо, что Amazon и eBay возглавили список: Amazon посещают более 5,5 млрд человек в месяц, а eBay — почти 3 млрд.
Глядя на категории продуктов, 20 ведущих торговых площадок в подавляющем большинстве продают товары общего назначения, и только две специализируются на конкретной категории продуктов — Etsy и Zalando.
Что касается географии, то в ТОП-20 представлено разнообразное сочетание. Пять из них — это мировые бренды (Amazon, eBay, Rakuten, AliExpress, Etsy), но есть также торговые площадки из Латинской Америки, Китая, Северной Америки, Юго-Восточной Азии. , Индия и Европа.
Рейтинг продуктовых категорий по количеству пользователей
|
# |
Product Category |
Marketplaces |
Visits/month |
|
1 |
General |
89 |
13.95B |
|
2 |
Fashion |
30 |
710.31M |
|
3 |
Arts, Crafts & Gifts |
3 |
408.6M |
|
4 |
Homewares |
7 |
227.74M |
|
5 |
Music |
2 |
79.32M |
|
6 |
Sports |
3 |
66.4M |
|
7 |
Electronics |
6 |
64.57M |
|
8 |
Books |
5 |
41.04M |
|
9 |
Musical instruments |
1 |
17.69M |
|
10 |
Toys & Baby |
2 |
7.8M |
|
11 |
Collectibles & Antiques |
2 |
5.01M |
Рейтинг европейских площадок
|
# |
Name |
Region/Country |
Product Category |
Visits/month |
|
1 |
Amazon |
Global |
General |
1.07B |
|
2 |
eBay |
Global |
General |
534.6M |
|
3 |
Etsy |
Global |
Arts, Crafts & Gifts |
397.5M |
|
4 |
Wildberries |
Russia |
General |
279.65M |
|
5 |
Allegro |
Poland |
General |
201.45M |
|
6 |
Ozon |
Russia |
General |
196.8M |
|
7 |
Zalando |
Europe |
Fashion |
170M |
|
8 |
AliExpress |
Global |
General |
101.02M |
|
9 |
Vinted |
Global |
Fashion |
75.78M |
|
10 |
bol.com |
Netherlands |
General |
74.4M |
|
11 |
Kaufland |
Germany |
General |
73.25M |
|
12 |
ASOS |
Global |
Fashion |
63.1M |
|
13 |
OTTO |
Germany |
General |
53M |
|
14 |
Decathlon |
Europe |
Sports |
48.3M |
|
15 |
Marktplaats |
Netherlands |
General |
46.9M |
|
16 |
eMAG |
Eastern Europe |
General |
44.73M |
|
17 |
ManoMano |
Europe |
Homewares |
44.2M |
|
18 |
Cdiscount.com |
France |
General |
41.4M |
|
19 |
Fnac |
France |
General |
33.22M |
|
20 |
La Redoute |
France |
General |
27.11M |
|
21 |
Wish |
Global |
General |
24.7M |
|
22 |
Wayfair |
North America, Europe |
Homewares |
24.44M |
|
23 |
Lamoda |
Russia |
Fashion |
15.14M |
|
24 |
Darty |
France |
General |
14.24M |
|
25 |
Ricardo |
Switzerland |
General |
13.82M |
|
26 |
dba |
Denmark |
General |
12.2M |
|
27 |
Fruugo |
Global |
General |
11.85M |
|
28 |
Conforama |
Europe |
Homewares |
11.73M |
|
29 |
Joom |
Europe |
General |
11.56M |
|
30 |
Tradera |
Sweden |
General |
11.28M |
|
31 |
Worten |
Europe |
General |
11.05M |
|
32 |
Spartoo |
Europe |
Fashion |
9.24M |
|
33 |
digitec |
Switzerland |
Electronics |
9.62M |
|
34 |
cdon |
Scandinavia |
General |
7.44M |
|
35 |
Aukro |
Czech Republic |
General |
6.9M |
|
36 |
Wehkamp |
Netherlands |
General |
5.4M |
|
37 |
morele |
Poland |
Electronics |
4.7M |
|
38 |
Houzz |
Global |
Homewares |
4.26M |
|
39 |
notonthehighstreet |
UK |
Arts, Crafts & Gifts |
4.1M |
|
40 |
OnBuy |
UK |
General |
4.0M |
|
41 |
AbeBooks |
Global |
Books |
3.74M |
|
42 |
Galeries Lafayette |
France |
Fashion |
3.51M |
|
43 |
Delcampe |
Global |
Collectibles & Antiques |
3.5M |
|
44 |
Rue du Commerce |
France |
General |
3.3M |
|
45 |
Shpock |
Europe |
General |
3.3M |
|
46 |
miinto |
Europe |
Fashion |
2.93M |
|
47 |
Cel |
Romania |
General |
2.6M |
|
48 |
Fyndiq |
Sweden |
General |
2.5M |
|
49 |
hood |
Germany |
General |
2.4M |
|
50 |
Micolet |
Europe |
Fashion |
2.3M |
|
51 |
GAME |
UK |
Electronics |
2.1M |
|
52 |
ePRICE |
Italy |
General |
2.0M |
|
53 |
Okazii.ro |
Romania |
General |
1.7M |
|
54 |
Coolshop |
Europe |
General |
1.64M |
|
55 |
ZVAB |
Germany |
Books |
1.5M |
|
56 |
Nature & Découvertes |
France |
Homewares |
1.2M |
|
57 |
Trouva |
UK |
Homewares |
1.1M |
О методологии
Списки ранжированы по предполагаемым посещениям веб-сайтов на основе данных SimilarWeb за июль 2022 года.
Трафик на разные домены одной и той же торговой площадки (например, amazon.com, amazon.co.uk, amazon.de и т. д.) был объединен и распределен по топ-5 стран, из которых был сгенерирован трафик. Торговые площадки с менее чем 50 000 посещений в месяц были полностью исключены, и в список были включены только веб-сайты с более чем одним миллионом посещений в месяц (за исключением Африки).
Поделиться в социальных сетях:
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